The Undisputed Truth About Argumentative Essay Topics on Sports That the Experts Dont Want You to Hear

The Undisputed Truth About Argumentative Essay Topics on Sports That the Experts Don't Want You to Hear The Battle Over Argumentative Essay Topics on Sports and How to Win It When you compose an argumentative essay about video games there are lots of topics that you may consider. Once can surf the internet to get a few examples of argumentative essay topics, however, there are websites which help to locate topics depending on the keywords. The very first step is to learn the topic you want to write about. The topic has to be interesting, the topic has to be essential and finally the topic has to be informative. Creating a topic all on your own is quite mind-torturing. It's not sufficient to settle on a topic which everybody agrees on. The first thing you may want to do once you've chosen your topic is to begin by writing an outline. This topic is an instance of an exceptional argumentative paper topic. Simply, you should work hard to make them interested in furthering their discussion by themselves even as soon as they are finished with the reading the writing. Now, when you select the incorrect subject, you are going to end up with plenty of evaluations which are baffling. When writing an important composition, it's recommended to pick contradictive topics. It's important to select debatable argumentative essay topics as you need opposing points you could counter to your own points. One other important consideration is your private interest. Another issue you must take under consideration is the degree of research you're able to conduct within the established deadline. When you 're picking your topic, remember that it's much simpler to write about something which you presently have interest ineven in case you don't know a great deal about it. It's usually best to opt for some controversial topic for this purpose because this way you can be in a position to draw more attention to your work. There's no limit to what you may write about sport, and there are several perspectives that you might be requested to employ. The range of activities that could be regarded as as a member of sport are wide and varied. There are several controversial issues in regards to sports. The social issues associated with sports ought to be the obligation of the sports management and not players. Argumentative Essay Topics on Sports Can Be Fun for Everyone Recreational sports ought to be made must in offices to relieve extra stress. The Golf Industry This 6 page overview examines the golf industry in the United States of america. Advertising and the media are now nearly i nseparable from society for a whole. The business related to sports ought to be under the realms of the government of the nation. Understanding Argumentative Essay Topics on Sports In choosing your topic, it's frequently a good concept to start with a subject which you already have some familiarity with. 1 important and appropriate subject is technology. To accomplish a compelling subject, you want to center on a single issue instead of using several thoughts which often confuse the reader. The matter of athletic fitness needs to be dealt which much more strictness. Inspiration to make your own advertising or media argumentative essay topics isn't really hard to discover. In terms of the subject area, it's best fits Social Sciences subject location. Writing a great persuasive essay is a remarkable method to impress both your teacher and peers. Writing an essay is an intriguing job for students that have a passion for writing. As soon as you're prepared to think of a thesis, have a look at these Argumentative Thesis Statement Examples. The thesis gives you a guideline about how to go about with writing the essay. The History of Argumentative Essay Topics on Sports Refuted When you want any assistance about the sports argumentative essay topics, there is just a single stop shop that will provide everything that you require. In such a way, sport can be helpful, unless it turns in the means to make money. With our pool of writers, you'll have plenty of essay topics on sports to pick from. There are lots of things that make us different from the other entire sites which claim to provide the sort of services we offer. Argumentative Essay Topics on Sports Can Be Fun for Everyone Understanding how to compose a strong argumentat ive paper will help you advance your very own argumentative thinking. Dignity on paper has to be ensured in practice also. Since you may see, there's a plethora of different argumentative paper titles you'll be able to utilize. To compose a great paper, you will need to pick a strong topic. After picking your subject, you have to have the five kinds of arguments at the rear of your head throughout your writing. If you feel as if you sit the fence on a problem, it's probably not a great topic to write about. If you get a valid issue and you may offer sufficient arguments on it, then go with this. The topic has to be based on a great evidence base.

Ethics Of The American Counseling Association - 880 Words

According to the American Counseling Association (ACA, 2014) Code of Ethics, ethical principles are based on a set of values that include autonomy, nonmaleficence, beneficence, justice, fidelity, and veracity. These ethics apply to all types of counseling including both group and individual therapy; however, different aspects of these ethical guidelines must be considered based on the therapeutic approach. This paper will identify several of these ethical issues as they relate specifically to group counseling, while also evaluating how these differences compare to ethical guidelines within an individual approach. Based on this information, a final analysis will be provided on when therapists should choose group versus individual for a client. Identifying Ethical Issues in Group Counseling According to the American Counseling Association (2014) Code of Ethics, ethical principles are based on a set of values that include autonomy, nonmaleficence, beneficence, justice, fidelity, and veracity. As an editor with International Journal of Group Psychotherapy, Virginia Brabender (2006) further clarifies these principles as they relate to group therapy through focusing on four of these values: beneficence, nonmaleficence, respect for autonomy, and fidelity. Beneficence and Nonmaleficence Beneficence is a caregiver’s responsibility to promote work that will benefit the welfare of the client, while also preventing or removing harm. For therapists, this obligation includesShow MoreRelatedThe Codes Of Ethics Of The American Counseling Association1667 Words   |  7 PagesContent Comparison Professional associations establish codes of ethics to ensure that clinicians uphold the standards of their association in order to protect the clients they serve and the profession they are affiliated with. This paper will compare the codes of ethics of the American Counseling Association (ACA), American Association for Marriage and Family Therapy (AAMFT), and National Association of Social Workers (NASW). ACA Code of Ethics The ACA is an educational, scientific, and professionalRead MoreThe American Counseling Association Code Of Ethics787 Words   |  4 PagesFrom a Christian perspective, American culture is full of misleading ideas that undoubtedly derive from contentiously evil principles yet find voluminous supporters who continue to promote such exploits. Integrating the belief systems of Biblical principles and secular approaches has been a critical debate for years within American culture and continues to polarize with the changing healthcare laws permitting abortions, supreme courts legalizing gay marriage, the elimination of prayer from publicRead MoreThe American Counseling Association Code Of Ethics1318 Words   |  6 PagesAbstract This paper is a response to a video discussing the issues of confidentiality, privilege, reporting, and duty to warn. This paper looks at these issues and their explanations in the American Counseling Association Code of Ethics as well as the Georgia State Board of Professional Counselor’s ethical guidelines and provides a commentary on the laws. It was found that these issues are not always black and white, but there is some debate on these issues. 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The ACA code states  Ã¢â‚¬Å"Counselors protect the confidential information of prospective and current clients† (paragraph B.1.c),  and â€Å"Counselors make every effort to ensure that privacy and confidentiality of clients are maintained by subordinatesRead MoreTypes Of Ethics Associations : The American Counseling Association ( Aca )2484 Words   |  10 PagesTypes of Ethics Associations The American Counseling Association (ACA) is an organization that has a set of ethical guidelines that they make available to counselors in hopes of helping to eliminate or correct any ethical dilemmas. The ACA come out with the ACA Code of Ethics (2005). These guidelines go into detail explaining different features of counseling from confidentiality to training and research to resolving ethical issues that come up. 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The 2014 American Counseling Association Code of Ethics sets forth guidelines/rules for counselors to use when working with any client. The ACA (2014) speaks of the clients right to privacy which is especially needed when working with those who are survivors of sexual assault or intimateRead MoreA Case Study Involving A Counselor Who Violates The American Counseling Association Code Of Ethics998 Words   |  4 PagesThis paper will introduce a case study involving a counselor who violates the American Counseling Association Code of Ethics, which every counselor should respect. Joe is a 35 year old mental health counselor and has recently received a referral to counsel a 35 year old female named Jill. Jill is currently struggling with depression and anxiety, which is heightened by her dissatisfaction with her job. During their counseling session, Jill revealed that she is confused about her sexual preference andRead MoreThe American Counseling Association ( Aca ) Essay1276 Words   |  6 PagesThe American Counseling Association (ACA) developed the code of ethics with six principles in mind that they thought were the foundation for ethical behavior and decision making: autonomy, nonmaleficence, beneficence, justice, fidelity and veracity (American Counseling Association, 2014). This lead to the six different purposes for the code of ethics. First, it sets ethical obligations and ethical guidance for professional counselors (American Counseling Association, 2014). Second, it recognizes

Strategic plan of Riordan Plastics Example

Essays on Strategic plan of Riordan Plastics PowerPoint Presentation Riordan Manufacturing is one of the leading plastic products manufacturing company in a global plastic industry business. The main products that are manufactured by Riordan include appliance manufacturers, automotive parts, defense development, beverage makers, health care and aircraft manufacturers. Riordan is considered as the leading producers of plastic products and serving a wide range of industries. Although the company is in a sustainable situation but the ever changing competitive business world has forced almost all companies and industries to revolutionize and develop their management strategies that would cope with the current economical demands and trends. To capture the global market, an organization needs a comprehensive strategic management plan that should be followed successively to ensure the conformity with global business rules and requirements (Kiechel, 2010). Strategic management of a company is a process by which a company can successfully exploit minimum amount of resources available to maximize the profits and enjoy the greater market shares (Dess, 2009). Ideally, the strategic management includes the knowledge of competitors, analysis of strengths and weaknesses of a company and meeting all the goals and objectives of the company. The SWOT analysis will allow the company to design the strategic management plan. Riordan Manufacturing Company needs the strategic management plan to motivate the employees and management at every level along with formulating strategies that would allow maximum profits (Dess, et. al., 2009). The strategic management plan for Riordan Manufacturing should have the following components: 1) Development of mission statement along with formulation of measurable and time specified objectives of the company. 2) SWOT analysis is the second step in this plan to evaluate the internal strengths of the company. Analyzing the external threats like industry, social, political, regulatory, technological and macro-economic threats along with internal threats including marketing, financial etc. Based on this analysis, the company would be in a better position to capitalize on best possible opportunities available in the market 3) The factors that might affect the strategy itself are also acknowledged. It includes regulatory forces, society forces, company’s culture and personal managerial ambitions. 4) The most important part of the strategic plan is the implementation of the strategy. This includes the implementation in an organization by changing its environment with the help of budgeting, marketing, feasible work environment, reward structure and information systems. 5) Lastly, observation of the outcomes and adjusting the process in terms of mission, objectives, processes and goals. Ethical and social responsibility in the strategic management plan for Riordan Manufacturing is considered important from the view point of investors, creditors and stakeholders. If a company fails in considering these facts in the strategic management plan, it would soon lose its worth in the public eyes. The stakeholders not only involve the investors and shareholders but it also includes the people living in the environment that might or might not be affected by the business processes of the company. The business ethics are an important part of this plan to conduct the business and act responsible for the stakeholders. The management of the company is responsible to contribute towards charity and social causes to develop trust among the people. It is also the responsibility of a company to offer job opportunities to permanently unemployed people. Last but not the least, accuracy of the financial statements of the firm is also a social and ethical responsibility of the company. References: Dess, G. (2009) Strategic Management. 4th Edition. Non Basic Stock line. Dess, G., Lumpkin, G.T. and Eisner, A. (2009) Strategic Management: Creating Competitive Advantage. New Jersey: McGraw-Hill/Irwin. Kiechel, W. (2010) The Lords of Strategy: The secret intellectual history of the new corporate world. Harvard Business School Press.

Importance of Logo

Question: Write an essay on Importance of Logo Re-designing on Branding. Answer: The purpose of this report is to analyse the importance of logo design or redesigning on branding. A logo can be understood as graphic design, symbol or emblem that is generally used by business organization, commercial entities, or other institutions that aids in brand development and public recognition. Logos can be pure graphic (symbols and icons), words or combination of both (Machado et al., 2014). Logos can be understood as embodiment of the brand or organization. Colors in the logos can be an essential component in the logo designs as it represents vibrancy and helps in brand differentiation. For example, the color scheme used in logo of Google are used intentionally as part of Googles image of being innovative and going against the established rule (primary colors + secondary colors = break the rule) (Sksjrvi et al., 2015) The report undertakes complete analysis of the research in the field of logo redesign and its impact on the branding of the company or organization so that the companies would have better understanding of the logos on the success of organizations. The structure of this assignment is as follows - the section 1 of this assignment covers the introduction part and discusses the concept of logos, its characteristics and its importance on the brand development. This is followed by problem statement, research objectives and justification of the research proposal and expected outcomes. In section 2, the conceptual framework, research hypothesis and methodology of the research is discussed. Finally, in the section 3 of the research report organizational study, grant charts and budget requirements are discussed. Problem Statement Logo design is an important brand building activity undertaken by business organization to create a sense of identity and image for the brand. Logo design is an crucial element of direct and indirect marketing communication employed by the organization. Logo design reflects in every part of business activity and marketing communication used by the organizations. Logos are used by organizations in packaging, promotional materials, advertising, uniforms, and business communication methods such as letterheads, business cards, etc. (Van Das, 2016). When business organizations implement new business strategies that requires to redefine business missions and objectives, or the current logo does not achieves the desired end results, and when the company undertakes rebranding to shed its past image and wants to present itself in the new manner it becomes important to redesign its logos. However, the logo design must be undertaken with utmost caution, as it is associated with perception of the users with the brand and can negatively affect the brand image and organization if not carried out effectively (Drori et al., 2013). Research objectives The overall aim of the research is to investigate the impact of brand redesign on branding. More specifically the report aims to cover the following research questions How does logo redesign affects branding? What are the implications of logo redesign on the branding? What factors needs to be considered in logo redesign in brand promotion? These research questions would assist in the development understanding of the impact of logo redesign on branding (Machado et al., 2015). Justification of the project In order to develop greater brand recognition and global brands, organizations are striving to connect with its stakeholders and community at large by evoking emotions and associating them with the in such a manner that can be sustained for a longer periods of time irrespective of geographical limitations or other limitations. In this regard, organizations companies rely on logos to create awareness about the brand (Sksjrvi et al., 2015). A logo being the intangible aspect of a brand is a important part of brand and helps in brand recognition in more powerful manner as it triggers association of the brand by evoking associated memories with the targeted brand. Logo creates strong impression on the individuals as human mind perceives and remembers graphic more easily. However, once the brand logo gets registered in the minds of the customers, it is difficult to erase the memory and the companies who have redesigned their logos have to undertake massive marketing communication expenditure to create a new identity of itself in the minds of the customers and other targeted audiences (Park et al., 2013). Due to the level of expenditure involved in the redesigning and enforcing the logo in the minds of the customers, it is important to analyze the limitations of the existing logo and redesigning the logo would overcome those limitations. While redesigning its logo, it is important to analyze the impact of it on the targeted audience, competitors and the usefulness of the logo redesigning. Expected research outcome Through this report, the impact of logo redesigning on the branding can be better understood as the report undertakes an analytical approach to investigate the relationship between logo and branding. With the help of adopting an appropriate research methodology and analysis of the important data, the report would shed light on the research questions raised in the report. Conceptual framework and research hypothesis Logo plays an important role in branding and serves the purpose of indirect communication for the brand. Logos plays an important role in branding activities as it helps in creating brand awareness and easy recognition among the customers. A good logo should be simple so that it can be easily understood, must be able to create a positive impact, memorable and should be able to truly represent the organizations personality and characteristics. The importance in branding also becomes more crucial due to the reason that it can be easily reproduced in any format as required by the company such as on product packaging, in advertisements, company merchandises, staffs uniforms, etc. A goods logo enables the organization to achieve harmonious relationship with the customers by artistically representing the overall brand promise and personality of the company (Budakov, 2014). Logos are important for brand development and brand recognition among the public. The whole personality of the brand can be represented with the help of logos. Since the logos represents the identity of the brand and fosters brand recognition among the customers, it is counterproductive for the organizations that change its logos more frequently (Mller et al., 2013). The purpose of logo is to connect the brand with some graphic or symbol that can uniquely and creatively represent the brand. Therefore, it can be said that a logo serves two major functions for the brand. One function of logo is that it acts as a conjunction between the brand name and product functionality, and the second function is that a logo can be used interchangeably with the name of the brand and evoking the same response from the customers. However, it has been opined Folse et al., (2013), that logos are needed to be redesigned or changed after a particular period. The reason that has been argued for the redesign of the logo is that with passage of time, peoples taste also changes. The market as well as the peoples point of view is dynamic. In order to keep p[ace with this dynamic environment, it is important to keep bringing changes. Logos are itself made attractive and if it fails to draw the attention of the consumers then there will be no evident reason of the particular logo (Folse et al., 2013). In correspondence to this approach, it has been pointed out that sometimes redesigning a logo abolishes the actual existence of the company. As stated by Van Das (2014), that redesigning creates a negative impact on the consumers. It is often assumed by them that the companys ownership or privatization has changed. This change has forced the new operators to take a step to redefine the structure of the logo. Thus, a dilemma is often created among the consumers. They fear of buying the product henceforth, with an assumption that the product delivered now would not be good enough to satisfy their expectation from the company (Van Das, 2014). There is no particular time framed for a company to redesign their logo. It probably depends on the intuition of the owner or the higher authority of the company that forces them to change the logo. However, it can be said that there is a difference between redesigning and recreating a logo. It is not necessarily eligible that every time when the company feels like bringing a change in their logo, it needs to change the complete design of the logo. Sometimes, it is also expected that the company opted for only a small change in their logo. For instance, a change in the color of the design or introduction of a small sign or symbol in the logo is also adapted by the companies as a method of changing the logo (Grobert et al., 2016). A logo acts as a communication medium between the company and the consumers. It is with the help of a logo, a company can be easily recognized by the consumers. It is in fact used to differentiate companies of same types. For example, two or more petroleum companies can be easily segregated by looking at their logo. Thus, a unique and an attractive logo create a positive impact among the consumers (Cesar et al., 2013). It can be easily said that there are both positive and negative aspects of designing or redesigning a logo of the company. At one instance, it is an identity for an organization and it is very important to have a logo, on the other hand, bringing change in the logo the company can cause negative impact on the company (Robson McCartan, 2016). Based on the research objectives and problem statement discussed in the study following research hypothesis can be proposed that would be tested in the research study H (1): Null Hypothesis: Logos does not have any influence on the branding H (2): Alternate Hypothesis: Logos have great influence on the branding Methodology Research methodology represents various activities that is required to be undertaken to successfully complete the research. Research methodology provides a basic framework that would assist the researcher systematically complete the research and provides an overview of elements of the entire research. It includes research approach, research design, as well as data collection methods to complete the research so that research objectives are met. The objective of this report is to access the impact of logo redesign on branding. Therefore, for this research positivism research approach is selected. In order to match with the research objective, deductive research methodology and descriptive design of research is selected to complete the research. Further, for this research elements of both qualitative and quantitative methods of analysis have been selected. Non probabilistic methods of data selection is selected to get the desired data to validate the findings of the research (Taylor et al., 2015). For this research, report following methodology would be undertaken to effectively analyze the aims of this research proposal. The various methodology employed are discussed as Literature review: to understand the impact of logo redesign on branding, review of existing literature such as journal, previous researches, and works of academicians are reviewed. Survey Questionnaires: survey questionnaires would be used to get the relationship between brand redesign and branding from marketing experts, working professionals as well as from the customers (Mackey Gass, 2015). Research Approach There are two basic research approaches to follow as inductive and deductive research approach. Inductive approach of research follows observation of research subject, collection of primary and secondary data, analysis of collected data and establishment of theories at the end of research. In deductive approach the researcher first develops theories, then goes to hypothesis testing through analysis of data and to support or prove his theories and selecting the theory which qualifies the theoretical evidences (Hair et al., 2015). For this research deductive approached is used to establish the relationship between logo redesign and branding by studying the behavioral patterns of customers and their perceived effectiveness of the logo change while making a decision of new product purchase and risk perceptions involved therein (Flick, 2015). Research Design Research design is the process of documenting the research study to present the data analysis in a manner to get a meaningful outcome. There are three main research designs as exploratory, explanatory and descriptive. Exploratory research design is used when the objective of research is not clear. It helps to highlight what is the actual problem and hidden facts upon which research is to be based. In explanatory research design the main focus is on the reason of the problem. Such as why something is happening or not happening. Whereas in descriptive research the researcher just highlights the problems in detail and focuses on its findings. In this study the research wants to highlight on the nature of relationship between logo designing and branding therefore; descriptive research design is undertaken (Panneerselvam, 2014). Various steps that needs to be undertaken to complete the research are discussed as Defining the topic of research and narrowing it down in such a manner to achieve research objectives Devising strategies to collect relevant data to meet the criteria of the research objective Determining the sampling methods and sample size to collect the desired data For this research various research design requirements are disused in detail under the following headings. Method of data collection Data collection is the method of getting information to form basis of research. Research. There are two modes of collecting data primary and secondary. In primary method data is collected directly from interest groups by the researcher himself like interviews, surveys, etc. whereas in secondary data collection researchers used data collected by some other sources like magazines, journals, etc. (Vinhal et al. 2012). For this research study, both primary and secondary methods of data collection would be used. Primary data would be collected directly from the customers, business professionals, and marketing experts to evaluate the effectiveness of logo redesigning on the branding. In order to collect the desired data, survey questionnaires are developed that would be sent to the identified respondents via online mediums (e-mails), apart from online survey questionnaires, data would be collected from some key respondents (marketing and branding experts) to validate the data collection method. In addition, secondary data can be collected from academic articles, magazines, and works of previous researchers and scholars. Sampling methods Sampling is the process of selecting a subset from the universe to get the data. A sample is smaller but homogeneous representation of population. The two most common types of sampling methods are probabilistic and non-probabilistic. In probabilistic sampling, every member of population have equal chance of getting selected Sample is random, stratified and multi clustered based on some criteria, On the other hand in non probabilistic sampling every member does not have equal chance of getting selected, data is collected on the basis of convenience, purpose and quota assigned by the researcher (Zikmund et al., 2012). For the purpose of this research, probabilistic sampling technique is used. The purpose of selecting non-probabilistic sampling is that, the research requires information about the impact of logo redesigning on the branding; that can be accessed by analyzing diverse group of respondents. Therefore, to include desired respondents in the data collection Quota sampling method of non-probabilistic would be employed. Sample size Sample size refers to the number of respondents participated in the primary data collection procedure. For this research, a sample size of 100 is chosen according to the quota assigned for identified respondent categories. 60 responses from the customer group, 30 responses from the marketing professionals category and 10 responses from the marketing experts.Research Method Generally there are two methods for conducting research; quantitative and qualitative. For this research qualitative research method would be employed as data collected from survey questionnaires and interview questions have to be quantified with the help of various quantitative tools to enable the readers to get a clear understanding of the research findings (Bryman Bell, 2015). Ethical Consideration Consideration of ethical issues is important for validating the research study and its results. It helps in verifying the consistency and authenticity of the research study on the basis of genuine data collected from the respondents. The data collected for this study will be strictly be used for academic purposes. The questionnaire has been designed in such a way so that no personal questions are asked to the respondents. Convenience and willingness of the respondents to participate in the survey are considered. The information will be kept confidential and the referencing style adopted in this research study has helped in validating the data (Blumberg et al., 2014). Organization of the research The organization of the final research can be presented as Chapter one of the study will be research proposal as discussed in this assignment Chapter two of the research would describe the case study of logo resigning on the branding Chapter three of the research would include the details of research methodology that include literature review, data collection methods, and defining the key indicators of logo designing and also methods of data collection. Chapter four of the research would comprise the findings and analysis of the proposed report Chapter five will summarize the important findings of the report and would discuss its implication undertaking logo redesigns on branding. Gantt chart Task description Start day End day Duration Report proposal 1//6/2016 15/6/2016 15 days Literature review 16/6/2016 15/7/2016 30 days Data collection 16/7/2016 15/8/2016 30 days Data analysis 16/8/2016 20/8/2016 15 days Final report submission 1/9/2016 15/9/2016 15 days Project Budget and Budget Justification In order to, successfully undertake this research it is important to make provisions for the budget requirements. The proposed budget for the research is $3500 that would be utilized to perform various activities to successfully complete the research study on the stipulated time (1/9/2016). The budget would be employed to undertake following research tasks: The literature review would require various textbooks, journals, academic articles and other online resources that is not freely available and would cost around $1300 Data collection is another research related activity that requires extensive time and financial resources. Data collection includes travelling expenses, questionnaire printing costs, and other associated costs. This would require a budget of $2000 For data analysis, part access to various software and statistical tools would be required. This would cost around $1700. This has been summarized as - Purpose Estimated Costs ($) Literature Review 1,300 Data collection 2,000 Data analysis 1,700 Total budget estimated 3,500 References Blumberg, B. F., Cooper, D. R., Schindler, P. S. (2014). Business research methods. McGraw-hill education. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Cesar-Machado, J., Vacas-de-Carvalho, L., Torres, A., Costa, P. (2013). Brand logo design: Examining consumer response to figurativeness. Drori, G. S., Delmestri, G., Oberg, A. (2013). Branding the university: Relational strategy of identity construction in a competitive field. Trust in higher education institutions, 134-147. Flick, U. (2015). Introducing research methodology: A beginner's guide to doing a research project. Sage. Folse, J. A. G., Burton, S., Netemeyer, R. G. (2013). Defending brands: Effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes. Journal of Advertising, 42(4), 331-342. Girard, T., Anitsal, M. M., Anitsal, I. (2013). The role of logos in building brand awareness and performance: Implications for entrepreneurs. The Entrepreneurial Executive, 18, 7. Hair Jr, J. F., Wolfinbarger, M., Money, A. H., Samouel, P., Page, M. J. (2015).Essentials of business research methods. Routledge. Machado, J. C., de Carvalho, L. V., Torres, A., Costa, P. (2015). Brand logo design: examining consumer response to naturalness. Journal of Product Brand Management, 24(1), 78-87. Mackey, A., Gass, S. M. (2015). Second language research: Methodology and design. Routledge. Mller, B., Kocher, B., Crettaz, A. (2013). The effects of visual rejuvenation through brand logos. Journal of Business Research, 66(1), 82-88. Panneerselvam, R. (2014). Research methodology. PHI Learning Pvt. Ltd.. Park, C. W., Eisingerich, A. B., Pol, G., Park, J. W. (2013). The role of brand logos in firm performance. Journal of Business Research, 66(2), 180-187. Robson, C., McCartan, K. (2016). Real world research. Wiley. Sksjrvi, M., van den Hende, E., Mugge, R., van Peursem, N. (2015). How exposure to logos and logo varieties fosters brand prominence and freshness. Journal of Product Brand Management, 24(7), 736-744. Taylor, S. J., Bogdan, R., DeVault, M. (2015). Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. van Grinsven, B., Das, E. (2014). Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude. Journal of Marketing Communications, 1-15. van Grinsven, B., Das, E. (2015). Processing different degrees of logo change: When higher levels of brand consciousness decrease openness to substantial logo changes. European Journal of Marketing, 49(11/12), 1710-1727. Zikmund, W., Babin, B., Carr, J., Griffin, M. (2012).Business research methods. Cengage Learning. Machado, J. C., Vacas de Carvalho, L., Torres, A., Van de Velden, M., Costa, P. (2014). Logo design: examining consumer response to figurativeness across cultures.